Before the holiday season, you likely put a lot of time and effort into ramping up the marketing for e-commerce sales. Now that the holidays are over, you may be wondering, “What’s next?” Is it possible to continue the momentum through January and beyond? At this point in time ...
Read More3 Tips for Re-Engaging Old Leads in the New Year
Before you started using FollowUp, you may have struggled to re-connect with your prospects or re-invigorate cold leads or dead leads at the right time, missing valuable opportunities. Now that you’re using the tool, you never let important conversations and tasks slip through th ...
Read MoreThe Science Behind Using Images In Your E-Commerce Marketing Materials
This is a guest post from Syte.ai. The trend toward better visuals in e-commerce is here to stay. Social media, shopping sites, and even digital-media outlets embracing more and more high-quality images in order to appeal to consumers online is not a passing phase. With the ...
Read MoreGet a Head Start on Your Holiday Email Marketing Campaigns
This is a guest post from Max Rice, cofounder and CEO of Jilt. If you’re an email marketer for an e-commerce brand, you can't afford to ignore this time of year. According to CNBC, online sales for the 2017 holiday season hit $108.2 billion (a 15% jump over 2016's sales). The ...
Read More4 Key Funnel Metrics for Your Next Referral Program
When it comes to referral programs, it's easy to become fixated on the viral success stories of companies like Dropbox or PayPal. While these companies and their referral campaigns can teach us a lot about getting the most out of our referral email campaigns, it's not the only wa ...
Read More6 Ways to Create a Viral Referral Program
It might not be as “sexy” as social media or have the granular targeting capabilities of PPC advertising, but direct marketing can be among the most powerfully effective marketing channels at your disposal. Despite the significant impact that direct marketing can have, it sometim ...
Read More13 Examples of Innovative Ecommerce Referral Programs
For all the many marketing channels at our disposal, good old-fashioned word of mouth arguably remains the most effective. To many companies, word-of-mouth recommendations are the pot of gold at the end of the rainbow. The power of a trusted recommendation from a friend or lov ...
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