4 Key Funnel Metrics for Your Next Referral Program

4 Key Funnel Metrics for Your Next Referral Program
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4 Key Funnel Metrics for Your Next Referral Program

When it comes to referral programs, it's easy to become fixated on the viral success stories of companies like Dropbox or PayPal. While these companies and their referral campaigns ...

When it comes to referral programs, it's easy to become fixated on the viral success stories of companies like Dropbox or PayPal. While these companies and their referral campaigns can teach us a lot about getting the most out of our referral email campaigns, it's not the only wa ...

6 Ways to Create a Viral Referral Program

6 Ways to Create a Viral Referral Program
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6 Ways to Create a Viral Referral Program

It might not be as “sexy” as social media or have the granular targeting capabilities of PPC advertising, but direct marketing can be among the most powerfully effective marketing ...

It might not be as “sexy” as social media or have the granular targeting capabilities of PPC advertising, but direct marketing can be among the most powerfully effective marketing channels at your disposal. Despite the significant impact that direct marketing can have, it sometim ...

13 Examples of Innovative Ecommerce Referral Programs

13 Examples of Innovative Ecommerce Referral Programs
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13 Examples of Innovative Ecommerce Referral Programs

For all the many marketing channels at our disposal, good old-fashioned word of mouth arguably remains the most effective. To many companies, word-of-mouth recommendations are t ...

For all the many marketing channels at our disposal, good old-fashioned word of mouth arguably remains the most effective. To many companies, word-of-mouth recommendations are the pot of gold at the end of the rainbow. The power of a trusted recommendation from a friend or lov ...

7 Ways to Get Product Reviews from Your Ecommerce Customers

7 Ways to Get Product Reviews from Your Ecommerce Customers
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7 Ways to Get Product Reviews from Your Ecommerce Customers

For many consumers, their first stop on your product pages is likely to be the customer reviews. Approximately 70% of consumers consult customer reviews before making a decision ...

For many consumers, their first stop on your product pages is likely to be the customer reviews. Approximately 70% of consumers consult customer reviews before making a decision on a purchase, and 93% said that customer reviews influence their shopping choices. With so many co ...

3 Ways to Optimize Your Sales Content Creation Workflow

3 Ways to Optimize Your Sales Content Creation Workflow
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3 Ways to Optimize Your Sales Content Creation Workflow

You might have the best sales team in your state, but even the best sales professionals can benefit from sales content collateral. Case studies, white papers, eBooks, and other sal ...

You might have the best sales team in your state, but even the best sales professionals can benefit from sales content collateral. Case studies, white papers, eBooks, and other sales content can be immensely valuable to your sales team—but only if they can find it. If your int ...

How to Use Replenishment Emails to Drive Repeat eCommerce Sales

How to Use Replenishment Emails to Drive Repeat eCommerce Sales
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How to Use Replenishment Emails to Drive Repeat eCommerce Sales

Whether you've been in business for years or are trying to get your first venture off the ground, you probably already know that it's much easier to sell to an existing customer th ...

Whether you've been in business for years or are trying to get your first venture off the ground, you probably already know that it's much easier to sell to an existing customer than it is to attract that customer in the first place. For ecommerce businesses, this principle is ...

The 5 Best Articles for Junior Sales Reps

The 5 Best Articles for Junior Sales Reps
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The 5 Best Articles for Junior Sales Reps

Gone are the days when a junior sales rep's job meant talking on the phone all day or sending out cold emails. Today, junior sales reps aren't responsible just for making sales. ...

Gone are the days when a junior sales rep's job meant talking on the phone all day or sending out cold emails. Today, junior sales reps aren't responsible just for making sales. They have to understand data enrichment, lead scoring, and sales automation to remain competitive i ...