At the crossroad of sales, marketing, and customer service lies the account executive, a lucrative and challenging position that will test your personal and professional skills on every axis.
Becoming an account executive is a matter of sharpening the necessary communication s ...Read More
You can’t swing a digital cat without hitting 50 blogs offering you the best sales tips, but it might be more important to identify the bad sales techniques that are holding us back.
Often, unlearning our bad habits is the first step toward creating new, better habits. And tho ...Read More
Unless you have a solid, surgical LinkedIn sales strategy, you’re probably wasting your time.
LinkedIn can be a valuable resource for a salesperson, but it must be approached tactically. If you’re spending over an hour a day on LinkedIn, you’re doing it wrong.
We’re going t ...Read More
No matter the industry, everyone will hit a period of sales downtime at some point during the year. Perhaps your sales slow down when the economy fluctuates, or your customers have more pressing concerns - like a natural disaster or, say, a global pandemic. Regardless, you will h ...Read More
How much sales experience you need to get hired is greatly dependent on your transferrable skills, the job you’re after, and the size of the company you’re applying to.
So we’re going to break all that down into helpful bites to aid you in finding the sales job that’s right fo ...Read More
If you want to get better at services marketing, you have to understand how it’s different from marketing a normal product.
If you’re not familiar with it, services marketing is all about taking the popular wisdom of product marketing and shifting it toward experience and long ...Read More
If you’re not getting the desired response from your sales emails, it may be time to consider your email subject lines and whether they could be improved.
Think of your email subject lines as a first impression. It may be the only impression you’ll ever get the chance to make ...Read More