Using Marketing Automation Tools for Your E-Commerce Business

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Using Marketing Automation Tools for Your E-Commerce Business

[Image via Pexels] As the owner of an e-commerce business, you should constantly be looking for ways to simplify your day-to-day tasks and responsibilities. For example, one ...

[Image via Pexels] As the owner of an e-commerce business, you should constantly be looking for ways to simplify your day-to-day tasks and responsibilities. For example, one way that you can reach more customers in less time - and then keep in touch with those customers on ...

How the Breakup Between Mailchimp and Shopify May Affect Your Ecommerce Business

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How the Breakup Between Mailchimp and Shopify May Affect Your Ecommerce Business

Photo by rawpixel.com from Pexels Do you run your ecommerce website on the Shopify platform? If so, you likely received the notice that Shopify and Mailchimp are “breaking u ...

Photo by rawpixel.com from Pexels Do you run your ecommerce website on the Shopify platform? If so, you likely received the notice that Shopify and Mailchimp are “breaking up.” This means that Shopify will no longer be offering the Mailchimp app in its marketplace. Current ...

How Personalization Can Increase Your Email Response Rate by 140%

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How Personalization Can Increase Your Email Response Rate by 140%

This is a guest post from Janet Choi, Head of Content at Clearbit. Send 20 million cold emails and you'll learn a thing or two about effective email strategy. Sales automatio ...

This is a guest post from Janet Choi, Head of Content at Clearbit. Send 20 million cold emails and you'll learn a thing or two about effective email strategy. Sales automation platform Woodpecker did just that and came away with a single, striking takeaway: personalization ...

How to Boost Your Sales Language

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How to Boost Your Sales Language

[Image via Pexels] If you’ve been looking for new ways to engage your customers, then you may want to consider revising and improving your sales language. Your sales reps mu ...

[Image via Pexels] If you’ve been looking for new ways to engage your customers, then you may want to consider revising and improving your sales language. Your sales reps must communicate the same information over and over without sounding stale, and by empowering your tea ...

The Power of Using Videos in Sales Emails

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The Power of Using Videos in Sales Emails

Have you ever wondered if there’s more you could be doing to get your cold sales emails opened and read? You’ve tried adjusting your subject lines, experimented with various calls ...

Have you ever wondered if there’s more you could be doing to get your cold sales emails opened and read? You’ve tried adjusting your subject lines, experimented with various calls to action, and included personalized messages, but you’re still not getting the responses you want. ...

Grow Your List of Email Subscribers in 2019

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Grow Your List of Email Subscribers in 2019

[Image via Pexels] As the owner of an e-commerce business, one of the most powerful tools you have is your email subscription list. Have you been neglecting your list? You c ...

[Image via Pexels] As the owner of an e-commerce business, one of the most powerful tools you have is your email subscription list. Have you been neglecting your list? You can take steps this year to attract new subscribers and build a robust community around your email ma ...

Refresh Your Customer Referral Program for the New Year

Refresh Your Customer Referral Program for the New Year
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Refresh Your Customer Referral Program for the New Year

With 2019 in full swing, you may be thinking about new ways to boost sales in the new year. Taking a fresh look at your customer referral program is an excellent way to start. Your ...

With 2019 in full swing, you may be thinking about new ways to boost sales in the new year. Taking a fresh look at your customer referral program is an excellent way to start. Your happy customers are some of your best advocates, and you’ll want to leverage them to attract new cu ...