Get a Head Start on Your Holiday Email Marketing Campaigns

Get a Head Start on Your Holiday Email Marketing Campaigns
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Get a Head Start on Your Holiday Email Marketing Campaigns

This is a guest post from Max Rice, cofounder and CEO of Jilt. If you’re an email marketer for an e-commerce brand, you can't afford to ignore this time of year. According to CN ...

This is a guest post from Max Rice, cofounder and CEO of Jilt. If you’re an email marketer for an e-commerce brand, you can't afford to ignore this time of year. According to CNBC, online sales for the 2017 holiday season hit $108.2 billion (a 15% jump over 2016's sales). The ...

4 Key Funnel Metrics for Your Next Referral Program

4 Key Funnel Metrics for Your Next Referral Program
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4 Key Funnel Metrics for Your Next Referral Program

When it comes to referral programs, it's easy to become fixated on the viral success stories of companies like Dropbox or PayPal. While these companies and their referral campaigns ...

When it comes to referral programs, it's easy to become fixated on the viral success stories of companies like Dropbox or PayPal. While these companies and their referral campaigns can teach us a lot about getting the most out of our referral email campaigns, it's not the only wa ...

6 Ways to Create a Viral Referral Program

6 Ways to Create a Viral Referral Program
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6 Ways to Create a Viral Referral Program

It might not be as “sexy” as social media or have the granular targeting capabilities of PPC advertising, but direct marketing can be among the most powerfully effective marketing ...

It might not be as “sexy” as social media or have the granular targeting capabilities of PPC advertising, but direct marketing can be among the most powerfully effective marketing channels at your disposal. Despite the significant impact that direct marketing can have, it sometim ...

13 Examples of Innovative Ecommerce Referral Programs

13 Examples of Innovative Ecommerce Referral Programs
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13 Examples of Innovative Ecommerce Referral Programs

For all the many marketing channels at our disposal, good old-fashioned word of mouth arguably remains the most effective. To many companies, word-of-mouth recommendations are t ...

For all the many marketing channels at our disposal, good old-fashioned word of mouth arguably remains the most effective. To many companies, word-of-mouth recommendations are the pot of gold at the end of the rainbow. The power of a trusted recommendation from a friend or lov ...

How to Use Replenishment Emails to Drive Repeat eCommerce Sales

How to Use Replenishment Emails to Drive Repeat eCommerce Sales
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How to Use Replenishment Emails to Drive Repeat eCommerce Sales

Whether you've been in business for years or are trying to get your first venture off the ground, you probably already know that it's much easier to sell to an existing customer th ...

Whether you've been in business for years or are trying to get your first venture off the ground, you probably already know that it's much easier to sell to an existing customer than it is to attract that customer in the first place. For ecommerce businesses, this principle is ...

The Optimal Length for an E-Commerce Email that Actually Converts

The Optimal Length for an E-Commerce Email that Actually Converts
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The Optimal Length for an E-Commerce Email that Actually Converts

When you're trying to sell good or services online, what's the perfect length of an email to your customers? It's a tricky question. If you fill your email with dense paragra ...

When you're trying to sell good or services online, what's the perfect length of an email to your customers? It's a tricky question. If you fill your email with dense paragraphs, you risk boring your subscribers. They'll delete your email without reading it—or even worse, s ...

How to Automagically Enrich Your Email Contacts

How to Automagically Enrich Your Email Contacts
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How to Automagically Enrich Your Email Contacts

Email as a platform has one, big design flaw: it gives anyone in the world access to your attention. We don't have enough time for everyone in the world, so we've become experts ...

Email as a platform has one, big design flaw: it gives anyone in the world access to your attention. We don't have enough time for everyone in the world, so we've become experts at sniffing out everything that's irrelevant. A missing name, a generic subject line, a picture of ...