When it comes to referral programs, it's easy to become fixated on the viral success stories of companies like Dropbox or PayPal. While these companies and their referral campaigns can teach us a lot about getting the most out of our referral email campaigns, it's not the only wa ...Read More
It might not be as “sexy” as social media or have the granular targeting capabilities of PPC advertising, but direct marketing can be among the most powerfully effective marketing channels at your disposal. Despite the significant impact that direct marketing can have, it sometim ...Read More
For all the many marketing channels at our disposal, good old-fashioned word of mouth arguably remains the most effective.
To many companies, word-of-mouth recommendations are the pot of gold at the end of the rainbow. The power of a trusted recommendation from a friend or lov ...Read More
Whether you've been in business for years or are trying to get your first venture off the ground, you probably already know that it's much easier to sell to an existing customer than it is to attract that customer in the first place.
For ecommerce businesses, this principle is ...Read More
When you're trying to sell good or services online, what's the perfect length of an email to your customers?
It's a tricky question.
If you fill your email with dense paragraphs, you risk boring your subscribers. They'll delete your email without reading it—or even worse, s ...Read More
Email as a platform has one, big design flaw: it gives anyone in the world access to your attention.
We don't have enough time for everyone in the world, so we've become experts at sniffing out everything that's irrelevant. A missing name, a generic subject line, a picture of ...Read More
The following is a guest post from our friend Meg Hopkins of AND CO. From invoices to payments, it’s the easiest way to automate your freelance business.
If you search Google for ‘business relationships,’ you will be inundated with information detailing how to create and m ...Read More