This is a guest post from Max Rice, cofounder and CEO of Jilt. If you’re an email marketer for an e-commerce brand, you can't afford to ignore this time of year. According to CNBC, online sales for the 2017 holiday season hit $108.2 billion (a 15% jump over 2016's sales). The ...
Read MoreRunning a successful business with staying power requires maximizing the overall lifetime value of each customer. A higher LTV (which is the total amount a shopper spends at your store over the course of your relationship with them) means your profit will be higher when you deduc ...
Read MoreWhen you launch a product out into the world, you're going to get feedback. Lots of it, and it'll be both positive and negative. There's no doubt that feedback — whether good or bad — is valuable and will help you make sure you're in line with what your customer needs. But y ...
Read MoreEmail as a platform has one, big design flaw: it gives anyone in the world access to your attention. We don't have enough time for everyone in the world, so we've become experts at sniffing out everything that's irrelevant. A missing name, a generic subject line, a picture of ...
Read MoreSales is the beating heart of your company. It determines how many leads you can turn from prospects into paying customers. It's also often the first time a customer interfaces with your business, and it determines the tenor of the relationship moving forward. Booking new sale ...
Read MoreToday, anyone in the world can sign-up for a Udacity or Khan Academy account and take online courses on everything from programming, to statistics, or marketing. That provides operators and content creators with a huge opportunity to build an audience and make money teaching p ...
Read MoreThe following is a guest post from our friend Meg Hopkins of AND CO. From invoices to payments, it’s the easiest way to automate your freelance business. If you search Google for ‘business relationships,’ you will be inundated with information detailing how to create and m ...
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