3 Tips for Re-Engaging Old Leads in the New Year

3 Tips for Re-Engaging Old Leads in the New Year
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3 Tips for Re-Engaging Old Leads in the New Year

Before you started using FollowUp, you may have struggled to re-connect with your prospects or re-invigorate cold leads or dead leads at the right time, missing valuable opportunit ...

Before you started using FollowUp, you may have struggled to re-connect with your prospects or re-invigorate cold leads or dead leads at the right time, missing valuable opportunities. Now that you’re using the tool, you never let important conversations and tasks slip through th ...

The Science Behind Using Images In Your E-Commerce Marketing Materials

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The Science Behind Using Images In Your E-Commerce Marketing Materials

This is a guest post from Syte.ai. The trend toward better visuals in e-commerce is here to stay. Social media, shopping sites, and even digital-media outlets embracing more and ...

This is a guest post from Syte.ai. The trend toward better visuals in e-commerce is here to stay. Social media, shopping sites, and even digital-media outlets embracing more and more high-quality images in order to appeal to consumers online is not a passing phase. With the ...

Get a Head Start on Your Holiday Email Marketing Campaigns

Get a Head Start on Your Holiday Email Marketing Campaigns
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Get a Head Start on Your Holiday Email Marketing Campaigns

This is a guest post from Max Rice, cofounder and CEO of Jilt. If you’re an email marketer for an e-commerce brand, you can't afford to ignore this time of year. According to CN ...

This is a guest post from Max Rice, cofounder and CEO of Jilt. If you’re an email marketer for an e-commerce brand, you can't afford to ignore this time of year. According to CNBC, online sales for the 2017 holiday season hit $108.2 billion (a 15% jump over 2016's sales). The ...

4 Key Funnel Metrics for Your Next Referral Program

4 Key Funnel Metrics for Your Next Referral Program
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4 Key Funnel Metrics for Your Next Referral Program

When it comes to referral programs, it's easy to become fixated on the viral success stories of companies like Dropbox or PayPal. While these companies and their referral campaigns ...

When it comes to referral programs, it's easy to become fixated on the viral success stories of companies like Dropbox or PayPal. While these companies and their referral campaigns can teach us a lot about getting the most out of our referral email campaigns, it's not the only wa ...

6 Ways to Create a Viral Referral Program

6 Ways to Create a Viral Referral Program
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6 Ways to Create a Viral Referral Program

It might not be as “sexy” as social media or have the granular targeting capabilities of PPC advertising, but direct marketing can be among the most powerfully effective marketing ...

It might not be as “sexy” as social media or have the granular targeting capabilities of PPC advertising, but direct marketing can be among the most powerfully effective marketing channels at your disposal. Despite the significant impact that direct marketing can have, it sometim ...

13 Examples of Innovative Ecommerce Referral Programs

13 Examples of Innovative Ecommerce Referral Programs
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13 Examples of Innovative Ecommerce Referral Programs

For all the many marketing channels at our disposal, good old-fashioned word of mouth arguably remains the most effective. To many companies, word-of-mouth recommendations are t ...

For all the many marketing channels at our disposal, good old-fashioned word of mouth arguably remains the most effective. To many companies, word-of-mouth recommendations are the pot of gold at the end of the rainbow. The power of a trusted recommendation from a friend or lov ...

7 Ways to Get Product Reviews from Your Ecommerce Customers

7 Ways to Get Product Reviews from Your Ecommerce Customers
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7 Ways to Get Product Reviews from Your Ecommerce Customers

For many consumers, their first stop on your product pages is likely to be the customer reviews. Approximately 70% of consumers consult customer reviews before making a decision ...

For many consumers, their first stop on your product pages is likely to be the customer reviews. Approximately 70% of consumers consult customer reviews before making a decision on a purchase, and 93% said that customer reviews influence their shopping choices. With so many co ...