Analyzing your Outreach

If you’re reaching out to potential leads, you should also be researching how to increase your conversion. Thankfully, there’s been a ton of research out there on this topic, and the latest Case Study done by Adam Bluemner at Find Accounting Software is a great resource:

http://findaccountingsoftware.com/expert-advice/2015-b2b-web-to-phone-qualification-study/

They studied 60,000+ outbound calls, measured the response rate of each attempt against when the call was made, the quantity of attempts, etc.

For example:

The best day of the week to reach out?

I recommend you read through the article, take notes, and try your own experiments. Doing so could yield better results on your end, while optimizing the way you do your work.