Facebook Ads for Ecommerce: 3 benefits
Have you been looking for new ways to draw customers to your ecommerce store? If so, you may want to consider investing in paid advertising, which can be more effective than organic digital-marketing efforts when it comes to driving qualified buyers to your website.
Facebook advertising is one of the most powerful methods of paid advertising. In fact, 93% of social advertisers use the platform, which isn’t surprising considering that “26% of Facebook users who clicked on ads reported making purchases,” according to AdEspresso.
What makes Facebook ads so effective and popular among advertisers? Read on for three reasons you should use Facebook ads for ecommerce.
1. Facebook ads can target very specific audiences.
Do you know who your ecommerce customers are? Just because you’ve identified your target customer base doesn’t mean you know how to find them and communicate with them directly. But Facebook makes it simple to do this.
Thanks to the social network’s plentiful user data, you can target customers by a variety of factors, including age, location, marital status, interests, income, parental status, and much more. In fact, once you start advertising on Facebook, you may be shocked by how specific you can get with defining your audience.
Once you’ve defined an audience, you’ll be able to see just how many people you can reach with Facebook ads for ecommerce. And if your Facebook ad is performing as well as you’d hoped, you can simply retarget the ad to a different type of customer or easily tweak your ad’s image and/or text to test whether the ad reaches customers for your ecommerce store more effectively.
2. Facebook ads can look like native content.
If you’ve never heard the term “native content,” you should know that native content is a piece of paid content (an ad) that looks like regular content on any given website or social media platform.
On Facebook, for example, a native ad would be advertising content that actually looks like a regular Facebook post that appears in a user’s news feed. The Facebook user may not even be able to tell at first that the post is an advertisement, especially if he or she is scrolling quickly through a feed.
Consumers today tend to gloss over traditional forms of advertising, such as banner ads, so native ads are more likely to be engaging. In fact, native ads showed an 18% increase in purchase intent, according to one report, so employing Facebook ads for ecommerce can be a great way to drive sales.
You can also easily customize your Facebook ads for ecommerce, using several different ad formats, including a single eye-catching image, a carousel of photos that highlight your products, or even video to really engage a potential customer. Video ads can be especially effective. A recent Wyzowl report found that 77% of buyers were persuaded to buy a product or service after seeing a video ad on social media. To create an optimal viewing experience for your Facebook video ad, check out this comprehensive guide on social media video specs from Vyond.
3. Facebook ads don’t require a large budget.
Some types of advertising require a huge monetary investment up front. For example, if you wanted to advertise on a podcast or place a banner ad on a well-trafficked website, you could easily spend thousands of dollars on advertising. However, with Facebook ads for ecommerce, you can start with $5 or $10 per day to start driving traffic to your online store.
At first, you may not see mind-blowing results with a small budget, but a small monetary investment can help you test your ads and gain valuable data about your audience. As you learn more about your Facebook audience and what type of ad, copy or imagery entices them to click, you can slowly increase your ad spend and scale up your advertising efforts.
Experiment with Facebook ads to engage your ecommerce audience
When you’re creating Facebook ads for ecommerce, focus on creating quality ads that showcase your product and help your audience understand how your product can improve their lives.
As you experiment with various types of ad formats and different messaging, keep an eye on analytics. Analyze how your ads perform, and try to glean audience insights to determine which posts or ad campaigns most effectively engage your audience. Once you understand what kind of posts resonate with your ecommerce customers, you’ll be better able to create Facebook ads for ecommerce that lead not only to clicks but also to sales.