15 Email Tools You Should Be Using [Plus 3 Stats to Know]

Despite many talking heads saying email is dead, well over 100 billion emails are sent every day across the globe.

Additionally, check out these statistics:

• Companies using email to nurture leads generate 50% more sales-ready leads at 33% lower cost.
• Nurtured leads produce a 20% average increase in sales opportunities compared to non-nurtured leads.
• Email is consistently ranked as the single most effective tactic for awareness, acquisition, conversion and retention.

These stats signal the “tried and true” nature of email. As platforms change and hardware gets updated, it’s important to notice that not all email is created equal.

The top 3 uses of email are newsletters (66%), promotional content (54%), and welcome series emails (42%).

The top 3 most effective emails, on the other hand, are mobile opt-ins (76%), birthday emails (75%), and transactional emails (74%).

To ramp up your email effectiveness, check out these marketing, productivity and sales focused email tools below.

AWEBER – Simple and easy-to-use email marketing and auto-responder software. And hey, it’s free to try for 30 days! Many people say Tom, their CEO, invented the auto-responder 15+ years ago. JeffBullas.com is a power user.

MAILCHIMP – Create email newsletters and campaigns easily. Free for up to 2000 subscribers. We love their automation workflows.

ONTRAPORT – Their email marketing product, ONTRAmail, brings fully-responsive email templates to the ONTRAPORT system. Users can choose from email categories like lead capture, content delivery and more. Canvas, an enhanced editing feature, simplifies email customization down to an intuitive point-and-click system.

VERTICAL RESPONSE – Great for sending email marketing, online surveys and direct mail for direct marketing campaigns. Free for up to 1000 subscribers and 4000 email sends per month.

CAMPAIGNER – Makes it easy to Target customers with advanced segmentation, A/B split test campaigns to increase results, and automate your emails to save time.

MADMIMI – A popular and easy-to-use tool with a strong interface and analytics. And of course, Mimi is also quite attractive!

GETRESPONSE – Easily create emails that look great on any device, set up autoresponders that turn leads into customers, and quickly launch landing pages that convert. Pricing starts at $15/mo.

ACTIVE CAMPAIGN – Sits between small business and enterprise with a full email marketing, marketing automation, and sales/CRM suite. Pricing starts at $9/mo.

STREAMSEND – The favorite of many agencies and franchise owners who want to quickly and easily send email campaigns that drive sales.

FOLLOWUP.CC – We’d be silly not to include FollowUp.cc on this list. Use FollowUp to seamlessly set reminders, schedule emails to send later, track your email opens, integrate easily with your CRM and ultimately close more deals.

MOVABLE INK – Agile email marketing that allows for the content of the emails to adapt to the recipients and how they react to the emails.

CAMPAIGN MONITOR – Easily create, send, and get analytics for your email marketing efforts. Based in Australia and pricing starts at $9/mo.

HELLOSIGN – A great Gmail extension that allows you to fill out and sign documents right from your inbox. No more printing, scanning and faxing documents.

SENDGRID – Useful email deliverability tool that also monitors open-rates and click-throughs.

RAPPORTIVE – Gmail extension that helps you manage relationships with your contacts. A lightweight social CRM tool that shows you social media profiles, recent Tweets and even a space to jot notes about each contact.

Your Turn

What do you use to optimize your email workflow? Did I miss any email tools on this list? Tell me in the comments below!