Gone are the days when a junior sales rep's job meant talking on the phone all day or sending out cold emails.
Today, junior sales reps aren't responsible just for making sales. They have to understand data enrichment, lead scoring, and sales automation to remain competitive i ...Read More
Running a successful business with staying power requires maximizing the overall lifetime value of each customer. A higher LTV (which is the total amount a shopper spends at your store over the course of your relationship with them) means your profit will be higher when you deduc ...Read More
When you're trying to sell good or services online, what's the perfect length of an email to your customers?
It's a tricky question.
If you fill your email with dense paragraphs, you risk boring your subscribers. They'll delete your email without reading it—or even worse, s ...Read More
When a prospective customer is looking for a new product or service, the first place they check is Google.
That's why search engine optimization (SEO) is so important to running any business with an online component.
Here’s how it works:
A user enters a query. Google sor ...Read More
When you launch a product out into the world, you're going to get feedback. Lots of it, and it'll be both positive and negative. There's no doubt that feedback — whether good or bad — is valuable and will help you make sure you're in line with what your customer needs.
But y ...Read More
Email as a platform has one, big design flaw: it gives anyone in the world access to your attention.
We don't have enough time for everyone in the world, so we've become experts at sniffing out everything that's irrelevant. A missing name, a generic subject line, a picture of ...Read More
Sales is the beating heart of your company. It determines how many leads you can turn from prospects into paying customers. It's also often the first time a customer interfaces with your business, and it determines the tenor of the relationship moving forward.
Booking new sale ...Read More