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5 Tips for Organizing and Communicating with Your Leads Via SMS

5 Tips for Organizing and Communicating with Your Leads Via SMS

Now more than ever, mobile is really where it’s at. Our friends over at have officially named 2016 the year of the text message. You can continue putting off this modern marketing method and eventually miss out, or you can simply hop on the mobile bandwagon, and watch as customer engagement soars. It you’re ready to give SMS marketing a try, check out these five must follow tips.

1. When applicable, offer an element of personalization.

Remember, SMS itself is an incredibly personal communication method. Most of the time, your leads will have their mobile device within arm’s reach. With that said, you need to make sure you take advantage of this situation, all without seeming too invasive.

Hey {FIRSTNAME}! Thanks for taking the time to chat with me today. Your proposal is now ready. You can access it here: bit.ly129HJ8

2. Segmentation is key.

Don’t jumble up all your leads in one massive, untargeted group. You want your prospects to experience a qualified interaction. For example, let’s say you’re a sales representative for a craft beer merchandiser. You might want to segment your leads by location or age, as this could help you potentially weed out unqualified subscribers.

3. All messages should be qualified.

After segmentation, make sure all your messages are qualified. Don’t fire out generic offers or campaigns. Make sure every single campaign delivers a high dose of value.

4. Don’t disrespect personal space and quiet time.

No matter how “warm” the lead is, never fire out a text message before 9AM or after 9PM. It’s disrespectful and shows a complete disregard for personal space and time. If you respect your subscriber’s time, they in turn will respect your messages. Put yourself in the shoes of the subscriber. Would you want to receive a message at 1150PM on a Friday night? Probably not.

5. Get right to the point.

Firing out a limited time offer? Clearly state offer redemption instructions. Don’t ramble, or use SMS marketing as a way to just say “hey.” Remember, this is called a “marketing” tactic for reason. When composing a text campaign, ask yourself: “How can I make this message as simple and direct as possible?”

What are the benefits to using SMS marketing as a lead communication tool?

  • 99% of all text messages are opened within five minutes or less
  • The average American looks at his/her cell phone 150+ times a day
  • 70% of Americans want to receive mobile offers from their favorite businesses

With that said, if you follow the above advice, you’ll easily experience better lead acquisition and retention with SMS marketing.

Kristen Vanstrom

Kristen Vanstrom

Kristen Vanstrom is the Director of Content Management over at Slick Text is a top SMS marketing service. They provide mass mobile communication solutions for small business owners nationwide.
Kristen Vanstrom

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