This post originally appeared on Jill Konrath’s website and is republished here with permission.
Connections matter. Big time. Recent research from Reachable.com shows just how much it impacts you're ability to get a callback from a "stranger." In fact, you're:
This post was written for FollowUp.cc by Christopher Riegger, an expert on list building and growth for small businesses. Check out his writing at Growth Fruit.
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Are your cold emails about your prospects’ needs and pain points, or are they too self-focused on your business?
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