When it comes to referral programs, it's easy to become fixated on the viral success stories of companies like Dropbox or PayPal. While these companies and their referral campaigns can teach us a lot about getting the most out of our referral email campaigns, it's not the only wa ...Read More
It might not be as “sexy” as social media or have the granular targeting capabilities of PPC advertising, but direct marketing can be among the most powerfully effective marketing channels at your disposal. Despite the significant impact that direct marketing can have, it sometim ...Read More
For all the many marketing channels at our disposal, good old-fashioned word of mouth arguably remains the most effective.
To many companies, word-of-mouth recommendations are the pot of gold at the end of the rainbow. The power of a trusted recommendation from a friend or lov ...Read More
For many consumers, their first stop on your product pages is likely to be the customer reviews.
Approximately 70% of consumers consult customer reviews before making a decision on a purchase, and 93% said that customer reviews influence their shopping choices. With so many co ...Read More
You might have the best sales team in your state, but even the best sales professionals can benefit from sales content collateral. Case studies, white papers, eBooks, and other sales content can be immensely valuable to your sales team—but only if they can find it.
If your int ...Read More
Whether you've been in business for years or are trying to get your first venture off the ground, you probably already know that it's much easier to sell to an existing customer than it is to attract that customer in the first place.
For ecommerce businesses, this principle is ...Read More
Gone are the days when a junior sales rep's job meant talking on the phone all day or sending out cold emails.
Today, junior sales reps aren't responsible just for making sales. They have to understand data enrichment, lead scoring, and sales automation to remain competitive i ...Read More