Are your cold emails about your prospects’ needs and pain points, or are they too self-focused on your business?
When emailing a cold list of sales prospects you can’t expect them to know about your business’ value propositions or care about your one million features. All they ...Read More
Your email could contain the secrets of the universe – but if your subject line stinks, no one is going to read it. While there is no magic formula to create the perfect subject line, there are a few tried-and-true tactics that consistently get awesome results. Try one of these s ...Read More
How long are your cold emails?
If you can’t answer this question in 3 seconds, your emails are too long.
The average length of my cold email is 3 sentences long. Some of my most successful emails were only 2 sentences, and I rarely write emails with more than 5 sentences.
This post originally appeared on Jill Konrath’s website and is republished here with permission.
MARTY'S QUESTION: You often mention that it's bad to follow up with prospects by saying, "I'm just touching base." I'm struggling to find a decent alternative. What do you r ...Read More
Email deliverability should be a top priority for every email marketer (and here’s why). After all, you can’t be successful at email marketing unless your emails are reaching your subscribers’ inboxes.
The best way to improve and maintain your email deliverability is by keepin ...Read More
Despite many talking heads saying email is dead, well over 100 billion emails are sent every day across the globe.
Additionally, check out these statistics:
Companies using email to nurture leads generate 50% more sales-ready leads at 33% lower cost.
Nurtured leads produ ...Read More
If you’re reaching out to potential leads, you should also be researching how to increase your conversion. Thankfully, there’s been a ton of research out there on this topic, and the latest Case Study done by Adam Bluemner at Find Accounting Software is a great resource:
http ...Read More