Before you started using FollowUp, you may have struggled to re-connect with your prospects or re-invigorate cold leads or dead leads at the right time, missing valuable opportunities. Now that you’re using the tool, you never let important conversations and tasks slip through th ...
Read MoreThis is a guest post from Syte.ai. The trend toward better visuals in e-commerce is here to stay. Social media, shopping sites, and even digital-media outlets embracing more and more high-quality images in order to appeal to consumers online is not a passing phase. With the ...
Read MoreWhen it comes to referral programs, it's easy to become fixated on the viral success stories of companies like Dropbox or PayPal. While these companies and their referral campaigns can teach us a lot about getting the most out of our referral email campaigns, it's not the only wa ...
Read MoreIt might not be as “sexy” as social media or have the granular targeting capabilities of PPC advertising, but direct marketing can be among the most powerfully effective marketing channels at your disposal. Despite the significant impact that direct marketing can have, it sometim ...
Read MoreFor all the many marketing channels at our disposal, good old-fashioned word of mouth arguably remains the most effective. To many companies, word-of-mouth recommendations are the pot of gold at the end of the rainbow. The power of a trusted recommendation from a friend or lov ...
Read MoreFor many consumers, their first stop on your product pages is likely to be the customer reviews. Approximately 70% of consumers consult customer reviews before making a decision on a purchase, and 93% said that customer reviews influence their shopping choices. With so many co ...
Read MoreYou might have the best sales team in your state, but even the best sales professionals can benefit from sales content collateral. Case studies, white papers, eBooks, and other sales content can be immensely valuable to your sales team—but only if they can find it. If your int ...
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