I take dozens of consultation calls for cold email critiques and inside sales consulting every week.
Although the challenges and needs of my prospective clients vary depending on the size of the organization and the stage their company is at, many of the questions I hear often ...Read More
Do you know if your prospects are reading your cold emails all the way through, or are they bored after the first few words?
So many cold emails start out with the same lame introductions, with sales reps talking too much about themselves and their company, neglecting the pros ...Read More
Have you ever received a cold email that was so completely wrong and un-targeted, you wondered how it ever wound up in your inbox?
As a cold email specialist, nothing makes me sadder than emails that lack an attention to detail. Sending cold emails addressed to the wrong name, ...Read More
Are your cold emails about your prospects’ needs and pain points, or are they too self-focused on your business?
When emailing a cold list of sales prospects you can’t expect them to know about your business’ value propositions or care about your one million features. All they ...Read More
How long are your cold emails?
If you can’t answer this question in 3 seconds, your emails are too long.
The average length of my cold email is 3 sentences long. Some of my most successful emails were only 2 sentences, and I rarely write emails with more than 5 sentences.